Start Your Engines for #NSBW19

Did you know that National School Breakfast Week was established by an Act of Congress in 1975? If Congress recognizes it, your district should too!

The annual commemoration, to be celebrated March 4-8, 2019, is a great time to raise awareness for your school breakfast program and increase participation. Nationally, more than 14 million students participate in school breakfasts because school breakfast is easy, convenient and nutritious. Those students are better off than those who skip breakfast because research shows that students who eat breakfast:

• Reach higher levels of achievement in reading and math
• Score higher on standardized tests
• Have better concentration and memory
• Are more alert and maintain a healthy weight

The School Nutrition Association has many resources for you to make the most of National School Breakfast Week, including a toolkit with many suggestions for leveraging social media and news media, and graphics to use on websites and in-school displays. There are even some downloadable coloring sheets and activity sheets that younger students may enjoy. This year's theme is "Start Your Engines with School Breakfast." If you incorporate School Breakfast Week into your social media posts, remember to mark them with #NSBW19!

Also, share your plans for National School Breakfast Week with the School Nutrition Association. It's currently seeking entries in a contest in which you could win a gift certificate to the SNA Emporium. Deadline to enter is Monday, February 4. You can also share your photos and comments with snmagazine@schoolnutrition.org after NSBW, which could be included in a future issue of School Nutrition Magazine.